Fuji Seal to tackle packaging’s competing demands at London Packaging Week 2026

[Sam Jones]

Fuji Seal will exhibit a range of packaging and labelling technologies at London Packaging Week 2026 (16-17 September), demonstrating how brands can address growing demands for premium packaging performance, sustainability and operational efficiency across multiple packaging formats.​

Visitors to Stand F34 will be able to explore Fuji Seal’s portfolio of shrink sleeve labels, pressure-sensitive labels, flexible packaging solutions and application machinery, alongside the technical expertise and support services that help brands bring packaging projects from concept to production.

The exhibition comes at a time when packaging development is becoming increasingly complex. Brand owners are being challenged to maintain premium shelf appeal, improve environmental performance, respond to changing regulations and optimise production efficiency – often simultaneously.

At London Packaging Week, Fuji Seal will showcase technologies designed to help brands navigate these competing priorities across a range of sectors including beauty and personal care, food and beverage, and FMCG.

Highlights on the stand will include:

• Shrink sleeve labels offering 360-degree decoration and premium embellishment options.
• Pressure-sensitive labels designed to enhance shelf presence through decorative and tactile finishes.
• Spouted pouches and flexible packaging solutions that combine convenience, functionality and material efficiency.
• Machinery innovations including digital demonstrations of the HS Tunnel – Fuji Seal’s carbon-neutral shrink tunnel technology.

Sustainability will feature strongly throughout Fuji Seal’s exhibition presence. Across sleeves, labels, pouches and machinery, the company continues to develop solutions that support recyclability, material reduction and more circular packaging models while maintaining packaging performance and appearance.

Marieke Sauer-Ploegmakers, managing director Europe at Fuji Seal, said: “Packaging teams today are being asked to balance multiple priorities at once, from sustainability and compliance through to brand differentiation and operational efficiency. These challenges rarely sit within one area of a business and often involve multiple suppliers, technologies and stakeholders.

“One of the opportunities we see is helping customers simplify that complexity. By bringing together materials, machinery, packaging services and technical expertise, we can support packaging development more holistically and help brands move ideas into production with greater confidence.”

As the inventor of the commercial shrink sleeve label, Fuji Seal today combines packaging materials, application technologies and technical services through a global manufacturing and support network. At London Packaging Week, Fuji Seal will demonstrate how combining materials, application technologies and technical expertise can help brands manage packaging developments more efficiently from concept through to production.

Visitors planning new launches, packaging redesigns or sustainability initiatives are invited to meet Fuji Seal specialists at Stand F34 during the event.

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